Every hunter has their own method and way to go about tracking it's prey. Lions, Alligators, Hawks, and any other predator uses it's unique talents and abilities to seek out their next meal. Some lie in wait while others strike quickly. Patience and accuracy is a must or else you'll go without. It's not just exclusive to the animal kingdom either. Humans that hunt for their food also need to know the intricacies of their prey. Where do they gather? When do they feed? What time of day can they be most seen?
Regardless of the hunting style, it's universally known that a moving target is much harder to hit than one standing still. A second accepted truth about hunting is that not every attempt is successful. Even the most skilled sportsman can be out-maneuvered and out-witted by a perceptive and shifty herd. In the wild, predators or humans can't go too long without a successful hunt or else they'll starve. It's the same in the business world. We can only afford to miss so many targets before we start to experience the negative consequences.
So as business professionals how do we become better hunters? How do we track down our target audiences and shoot our marketing arrows with enough accuracy to hit as many targets as possible?...read more.