3 reasons why National Brokerages are losing clout

I've been a Real Estate Agent since 1998. I've been with a handful of National real estate brokerages during that time. Men routinely dressed in shirts and ties, women wore pant suits and everyone wore name tags. Back when I first started my real estate career some of my commission splits were as little as 50/50. High brokerage fees, office fees, and other fees used to be expected across the board. The benefit to hanging your license with a National brokerage was to take advantage of their brand recognition, marketing power, and supposed lead generation ability...read more.